First of 4 Quick Strength Training Workout Studios Open in July
WALNUT CREEK, Calif., April 5; PRNewswire — 21 Minute Convenience
Fitness(TM), a unique fitness studio headquartered in Walnut Creek, Calif.,
today announced the awarding of a four-unit area development franchise in
Orange County, California. The first 21 Minute Convenience Fitness studio in
southern California will open in July. All four studios will be up and running
within 24 months.
The 21 Minute Convenience Fitness program offers the ultimate in
"convenience" fitness, with guaranteed results. Members perform a short, total
body workout once or twice a week in street clothes, supervised by a certified
coach every time.
The first four Southern California franchises will be located in an area
of Orange County and will be owned and operated by a member of the original
Walnut Creek studio and his partners who live in Orange County. "I have been a
member of the first studio since it opened over a year ago and am totally
committed to the excellence of the convenience fitness concept," says
Verne Murray, Executive Vice President with an international bank and
securities firm. "As a busy executive I had been unable to fit workouts into
my life, much less get results. I love my workouts and have gotten much
stronger and fit as a result. We were very impressed by the franchise
opportunity offered by 21 Minute Convenience Fitness and we are sure this
concept will be a winner in Orange County."
The convenience fitness niche is one that is growing more significant
every day," explains CEO and founder Greg Thurman. "Since members do a
customized workout and are out the door and back into their day in just over
twenty minutes, this program is really easy to fit into anyone's life. With
the recent Surgeon General's recommendation of strength training for achieving
overall health and longevity, this workout is easy to start and stick with."
21 Minute Convenience Fitness(TM) uses the 21 Fatigue Intensity
Training(TM) (21FIT) method for its workouts, an adaptation of the slow
movement strength-training program that has been endorsed in university
studies for decades. Because of the slow range of movement, members do not
sweat and workouts are performed in street clothes. It is not a circuit and
each workout is customized for the member. There are no mirrors and the
workout studio is a soothing, focused environment with only a few other
members exercising at the same time for a non intimidating experience. The
coach ensures a safe, effective, full-body workout and uses handheld computer
tablet technology to accurately track performance and settings for each
member.
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